That sounds like a nice title for a book. Yes, you are right that is the meat of this best selling book by Gary Vaynerchuk, "CRUSH IT" . It is interesting how I got my hands on this book, it was from an email newsletter a few months ago, an affiliate marketer of Gary Vaynerchuck, which mentioned about a teleconference call Gary was conducting. I got on the telephone conference call; Gary was telling his story and basically pitching to buy his book. What is great about that was, you cannot ignore the energy and the enthusiastic vibe in his voice.
It was like a post on Seth Godin's blog, when a sales person fails to make a sale, people think they are pushy or that was high pressure selling, but when they succeed in selling; people say, they were very helpful. Coming back to "CRUSH IT", Gary did a unique thing to make people interested and he gave his facebook id on the phone and asked people to post questions on his Fan page in Facebook and mentioned; he would answer them on the phone(what a smart idea to increase the fanbase). People, were bringing down the FB server to get their questions on top(including myself:-)), he made it so much fun(small trivia: Did I get my question answered ? What do you think ? You bet I did.) and he mentioned that he was at some ranking on Amazon and with that call he wanted everyone to help him increase the ranking and we did. That's how I bought this book; and I am loving it for all it's worth. Just to give a quick background about the Author,
Gary Vaynerchuk (VAY NER CHUK) is a 33-year-old entrepreneur whose dual identity as both business guru and wine guy has made him known as the “Social Media Sommelier.” A self-trained wine expert, he revolutionized the wine industry with his video blog, Wine Library TV (affectionately known as The Thunder Show), and grew his family wine business from $4 million to $60 million in five years.
In this book, he shows readers how to identify your hobby or passion and do it wholeheartedly without expecting the monetary part of it. If you love something and if you are passionate about it then you can do a better job of doing it than anyone else in the world. He narrates how he used to respond to every single user who sent him an email on his video blog for months together. If someone has taken the time to write an email to you, because they care about what you are doing; then you should respect that - and respond to them and that's how you connect with people and that is how he got 80,000 users on his blog every single day.
“Be patient. In time, if you continue to hustle, you’ll grow your presence and improve your skills to the point where the fish – really, really big fish, will be jumping straight into your hands.”
He talks in detail about the Social Media Marketing Web 2.0(Facebook, Twitter, Youtube etc.,)that has made marketing so cheap and valuable; and teaches the readers on how to leverage these tools to grow your business.
“Passion is everything.”
He shares his, "Hard working Immigrant hits gold" story. Gary who was born in Belarus and immigrated to the United States as a young child. Gary’s entrepreneurial instincts took over at a young age, when he owned a franchise of neighborhood lemonade stands and made $1,000 a weekend selling baseball cards.
Gary became one of the first to reach Facebook’s friend limit and accumulated more than 800,000 followers on Twitter, He has so received so many accolades for following his passion and for the level of commitment he shows towards his customers.
He made television appearances on Late Night with Conan O’Brien, Ellen DeGeneres, NBC’s Today Show, CNBC’s Mad Money with Jim Cramer, and The Big Idea with Donny Deutsch, was featured in the New York Times, Wall Street Journal, USA Today, and has become a consultant for Fortune 100 companies, and a keynote speaker around the world.
Though there are several takeaway points in the book, like identifying your passion, what’s in your DNA . voice/video/blog?, Leveraging the Social Media marketing tools, one thing really stuck in my mind; It was almost at the end of the book, Gary shares a story that happened in his Wineshop, NJ during Christmas. A new customer from New York, had placed an order and she had called his staff to complain about a delay in her order and it was 2 days before Christmas(busiest time for most businesses not to mention a Wineshop), No way FedEx, could deliver it in that snow storm before Christmas. Gary, took a case of wine put it in the trunk of his car and drove 3 hrs in that snow storm to deliver that case to that unknown old lady who had never bought from him before. You bet she is going to be his life long customer!!!
Overall, Excellent read. Worth your money many fold. If you are serious about growing your business in the most efficient and smartest way get this book today.
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